Eco Chic Smooth as Silk Deep Moisture Shampoo - Apple + Aloe for Frizzy Hair

GIOVANNI Eco Chic Smooth As Silk Deep Moisture Shampoo has a pearlized formula that glistens in your hand and transforms your hair into a silky palette. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry.

Enriched with Apple and Aloe extracts, this shampoo provides antioxidant protection for enhanced moisture and even silkier hair. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball.

Since 1979, the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

NOURISHING MOISTURIZER: Enriched with Apple and Aloe extracts, this shampoo provides antioxidant protection for enhanced moisture and even softer hair. COLOR SAFE SCALP CARE: Gently cleansing your hair for manageable smoothness, this shampoo works at the scalp and throughout in order to calm unruly hair while alleviating frizz and preserving color. DAMAGE RELIEF: This smoothing shampoo is specifically formulated to hydrate and detangle dry and damaged hair, protecting it against breakage and split ends. It's recommended for all types of hair.

VEGAN FRIENDLY: GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging. ECO CHIC: GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance.

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